Billboard design for a fictional non-profit organization, Similarities. The concept behind Similarities is to promote respect for other species.
To clarify, the word "species" is plural. I have respect for all creatures, not just wolves. It sadness me that all species are declining in number.
My initial concept was to include multiple animals in this series. But this was a class assignment, and my college instructor told me that multiple animals would be inconsistent. She told me to pick one animal for the series. When I started this assignment about a year ago, wolves were taken off the endangered species list, and were almost immediately hunted for sport. So wolves became the focus after suggestions from my college instructor and a lot of extra thought.
In my first sketches, I think I only wanted to have the wolves on the billboard. Now, I hope no one else has a problem with the series only focusing on wolves. It wasn't entirely my choice.
Kept the illustrations simple, so as not to draw attention to color/race/etc. I wanted to try and get the audience to mainly see the expressions and the emotion.
Poster 1 [link]
Poster 2 [link]